Wednesday, 6 October 2010

new project iv

work is based on the nationwide campaign run by Citizens UK to promote the living wage.

in brief, the living wage is the minimum hourly rate someone needs to earn in order to afford a decent standard of living and is unsurprisingly a lot higher than the minimum wage, which is at £5.93p/h compared to the living wage which is at £7.60p/h for England and £7.85 for London. the living wage is based on someone working 40 hours per week whereas someone on the minimum wage in London would need to work 13 hours more to earn the equivalent living rate for the city.

i'm going to be creating content for Citizens UK's social media and other online presences to market the living wage campaign because currently it's not that visually appealing (imo) and of course that counts for a lot these days!